GS25 Sponsors 'Blood Donation Korea-Yonsei University Rivalry'... Leading Efforts to Encourage Blood Donation Among People in Their 20s

Regular Blood Donation Match Between Korea University and Yonsei University to Promote Blood Donation Culture
Donation of 3,000 Snacks

GS Retail is taking the lead in fostering a blood donation culture and realizing the value of sharing.

(From the left) The student councils of Korea University and Yonsei University are promoting the 2023 Regular Blood Donation Competition event.
[Photo by GS Retail].

GS25, a convenience store operated by GS Retail, announced that it will sponsor the 'Regular Blood Donation Competition (Yeongoje·Goyeonje),' another competitive event between Yonsei University and Korea University following the '2023 Regular Ko-Yeon Jeon,' a friendly match between the two schools starting on the 6th.

The Korean Red Cross Blood Management Headquarters and the student councils of both universities launched the Regular Blood Donation Competition last September. The purpose was to create a blood donation culture on campus and overcome the blood supply crisis caused by COVID-19. GS25 stated, "Upon hearing that the Regular Blood Donation Competition will be held again this year, we decided to support 3,000 snacks to encourage blood donation participants and promote blood donation among university students and people in their 20s."

The snacks will be distributed equally, 1,500 each, to the student councils of both universities. The snack set includes room-temperature desserts (Haengun Yakgwa type 1), carbonated drinks (Chunsik Cola Zero 350ml, Chunsik Cider Zero 350ml), snacks (Netflix Truffle Popcorn), and jelly (Peach chunks, Mango eatable jelly, Grape eatable jelly). From that day, students and faculty members who post a blood donation certification photo on their Instagram story tagging both universities' student council emergency committee accounts and the official GS25 account can receive the snacks on a first-come, first-served basis.

The Regular Blood Donation Competition counts the number of blood donations regardless of the type of donation. The Korean Red Cross Blood Management Headquarters calculates the cumulative number of donations every Friday and delivers the results to the student councils. The school with the higher cumulative number of donations as of October 5 will be declared the winner.

Meanwhile, GS Retail first signed an agreement with the Korean Red Cross in 2006 and started a blood donation campaign targeting its employees. Over 16 years until last year, more than 13,000 people participated in the blood donation campaign. The issued blood donation certificates were mainly delivered to the Leukemia Pediatric Cancer Association and used to support children with leukemia and pediatric cancer.

Park Jun-hyung, head of the GS25 Marketing Team, said, "We strongly sympathize with the purpose of the Regular Blood Donation Competition, which encourages university students to donate blood and helps secure blood supply, and decided to support snacks. GS Retail employees will continue to take the lead in blood donation activities and actively support various efforts to establish a nationwide blood donation culture."