CJ OnStyle Official YouTube Renewed... Launch of 'Nuntteoboni Latte'

Official YouTube Channel 'CJ ONSTYLE' Renewal
Web Drama Targeting 3040, "Nun Tteoboni Latte" Released

CJ OnStyle has renewed its official YouTube channel 'CJ ONSTYLE' to strengthen customer communication and released a web drama targeting the 30s and 40s generation titled 'Nuntteoboni Latte'. Starting with Nuntteoboni Latte, CJ ENM's Entertainment Division plans to collaborate and showcase various self-produced content on the YouTube channel.

Web drama 'When I Opened My Eyes, It Was Latte'
[Photo by CJ OnStyle].

Nuntteoboni Latte is a short web drama content first released on the 1st of this month. It deals with the daily stories of the 30s and 40s generation with diverse tastes, providing differentiated fun and freshness compared to most social networking service (SNS) content focused on the MZ generation (Millennials + Generation Z). It is released every Friday at 6 PM and produced as short videos under 10 minutes per episode, reflecting YouTube viewing trends.

Nuntteoboni Latte has received explosive responses since its upload. Episode 1, "Hellish Wedding Invitation Meeting," which depicts the struggles of a bride-to-be due to a wedding invitation gathering, recorded 600,000 views in just four days. Episode 2, "Moms' Abbreviations," highlighting the new words used by young mothers, is scheduled to be released on the 8th of this month.

From mid-month, an entertainment-type content called 'What's in My App' will also be launched. Each episode features a new guest who reveals their most frequently used app and shares their shopping preferences. What's in My App will be uploaded every other Tuesday at 6 PM.

To commemorate the YouTube renewal, CJ OnStyle is holding a subscription event until the 17th of this month. Participation is completed by subscribing to the channel and leaving a review of Nuntteoboni Latte along with the YouTube nickname in the special exhibition within the CJ OnStyle app. Winners will be selected by lottery to receive 1 million won in points usable on CJ OnStyle.

A CJ OnStyle representative said, "We plan to continuously present killer content that evokes viewers' empathy and interest through YouTube," adding, "We aim to blend into customers' daily lives with differentiated taste-empathy content that cannot be found anywhere else."