Narasella Opens 'Wine Fix Cheongdam'... "Wine Library Concept"

Introducing Over 3,000 Types of Wine and Alcohol-Related Products

Wine importer Narasella announced on the 1st that it has opened 'Wine Fix Cheongdam Branch.' Wine Fix is an urban wine outlet where various alcoholic beverages, including wine, can be purchased at reasonable prices. The Cheongdam branch is the sixth store following Seongsu, Yangpyeong, Dongtan, Busan, and Yeouido.

The newly opened Cheongdam branch is distinguished from existing Wine Fix stores by its flagship store concept of a 'Wine Library,' where customers can learn about wine and find wines that suit their tastes, much like choosing books according to their preferences in a bookstore.

Additionally, customers can find about 3,000 products including wine, beer, whiskey, cheese, and charcuterie all in one place, ranging from American cult wines such as Aubert, Harlan, Screaming Eagle, and Schrader to Grand Cru Burgundy wines and over 150 types of champagne.

To commemorate the opening of Wine Fix Cheongdam, Narasella is also operating a shop-in-shop pop-up store where visitors can directly sample representative products like Macallan 12, 15, 18, 25, and 30 years, which are hard to find in the market, as well as experience a distillery VR tour.

Magihwan, Executive Vice President of Sales and Marketing at Narasella, stated, “Starting with Wine Fix Cheongdam, we plan to further strengthen B2C (business-to-consumer) sales with additional store openings in the second half of the year. Going forward, the previously dual-branded stores of Wine Fix and Wine Time will be unified under the Wine Fix brand. We are also preparing a consumer participation program through the Wine Fix membership program, where customers can apply for various events such as additional discounts based on purchase amounts, winter seminars, dinners, and tastings using points.”