Galaxy Z Flip5 and Z Fold5 Launch in 38 European Countries
Surpassing Previous Models' Performance... Expecting Foldable Phone Popularization
Global Annual Sales Expected to Exceed 10 Million Units
Samsung Electronics' 'Galaxy Z Flip5' and 'Galaxy Z Fold5' have achieved record-breaking initial sales in Europe, surpassing their predecessors.
Benjamin Braun, Executive Director and Head of Marketing for Samsung Electronics Europe, stated at a press briefing held on the 31st of last month ahead of the opening of Europe's largest electronics exhibition 'IFA 2023' in Berlin, Germany, that the initial sales of the Z Flip5 and Z Fold5 in Europe are setting new records.
He also mentioned that the annual sales volume of foldable phones in Europe has exceeded the annual sales volume of the former Galaxy Note series.
Samsung Electronics launched the Z Flip5 and Z Fold5 last month in 38 major European countries including the UK, Germany, France, Spain, and the Netherlands, achieving results that surpass those of the previous models.
Samsung expects that "the smooth start of sales for the new foldable phones in the European market will accelerate the popularization of foldables in the global market."
They also predict that the annual global sales volume of Samsung's foldable phones, including the Z Flip5 and Z Fold5, will exceed 10 million units.
The sales ratio of Galaxy Z Flip5 to Z Fold5 in the European market is approximately 7 to 3. In terms of color preference, the Z Flip5 is favored in Graphite and Mint colors, while the Z Fold5 is popular in Phantom Black and Ice Blue.
In the European market as well, the design of the Z Flip5 and its cover screen 'Flex Window,' which is more than three times larger than its predecessor, have received favorable reviews.
The Z Fold5 has been well received for its taskbar feature that maximizes multitasking and its usability with the S Pen. The 10g weight reduction makes it the lightest and thinnest design among all Fold series, which has also earned positive feedback from local European consumers.
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