Lotte GRS's Lotteria announced on the 31st that over 600,000 units of two new shrimp burger-based menu items, the second installment of the '2023 Signature Burger Menu Development' campaign, have been sold within two weeks of their release.
On the 17th, consumers were voting at the Lotte Ria Signature Burger Rivalry tasting event held at the Lotte Ria Seolleung branch in Gangnam-gu, Seoul. [Photo by Lotte Ria]
Lotteria conducted a survey with over 3,000 consumers from the 17th to the 22nd of this month regarding the two new shrimp burger menu items, and the positive response rate for repurchase intention for both products exceeded approximately 80%.
The music video for "Rhythm of Pop," a song created from the image of the shrimp burger and performed by singer Jiolpak, which was released alongside the new menu, has surpassed about 5.5 million views, and free music downloads have exceeded approximately 25,000, generating positive reactions from consumers.
A Lotte GRS representative stated, "Through this campaign, we aim to reaffirm the signature status of Lotteria's Bulgogi Burger and Shrimp Burger to our customers, and we will strive to provide special experiences to customers by expanding the burger lineup in various forms in the future."
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