Dongwon F&B Launches 'Denmark Boostings' Containing Taurine and Vitamin B

From 'Taste' Focus to 'Functional Ingredients' Enhancement
"Leading the Energy Processed Milk Trend"
Two Flavors Released: Coffee and Chocolate

Dongwon F&B announced on the 31st that it will launch two types of 'Denmark Boostings' containing functional ingredients such as taurine and vitamin B.

Dongwon F&B 'Denmark Boostings' 2 Types
[Photo by Dongwon F&B]

Denmark Boostings are energy processed milk products that help recharge vitality by adding functional ingredients such as taurine, vitamin B group (B1, B2, B6, niacin, pantothenic acid), and L-carnitine (10 mg) to coffee and chocolate milk. The company explained that it also provides a satisfying feeling of fullness, making it perfect for students and office workers tired from studying or work to drink as an energy drink. The products come in two flavors: coffee and chocolate, and are packaged in sterilized packs that can be stored at room temperature.

Dongwon F&B targeted key customer groups such as students and office workers by featuring cute Minions characters on the product packaging design. In the future, they plan to send coffee trucks to campuses and academies to provide the products to students for free, and also release digital content in collaboration with the entrance exam and education YouTube channel 'Mimiminu'.

A Dongwon F&B official said, "In the processed milk market focused on flavors such as chocolate, banana, and coffee, we will lead a new trend with new products strengthened with functional ingredients such as taurine and vitamin B."