Samyang Foods Selects Oh My Girl's Mimi as Model for 'Cutiq'

Strengthening Marketing with Release of Two Digital Ads
Expanding Lineup with Launch of New Mala Cream Pasta

Samyang Foods announced on the 28th that it has selected Oh My Girl's Mimi as the model for the Cutique brand and will proceed with digital advertising.

The Cutique brand advertisements filmed with Mimi were produced in two versions with the main copy "Hot place menu anytime, anywhere": ▲Cutique Truffle Pasta edition ▲Cutique Real Crispy Chicken edition, and can be viewed on Samyang Foods' official YouTube channel.

Following the brand advertisements, Samyang Foods will launch a new product, Cutique Mala Cream Pasta. The new Cutique Mala Cream Pasta is a unique fusion pasta flavor that combines the numbing spiciness of mala with smooth cream. To allow the spicy yet creamy mala cream sauce to coat well, dried fettuccine noodles were used, and beef balls, bok choy, and red chili flakes were generously added to provide various textures and rich flavors.

A representative from Samyang Foods stated, "We are continuously introducing series products that reflect consumer preferences and trends, building a differentiated brand image unique to Cutique," and added, "We plan to expand the touchpoints between the Cutique brand and consumers through various online and offline marketing activities in the future."