Panasonic Product Removed After 16 Years
Samsung Electronics Billboard Aims for Completion by Month-End
Significant Brand Promotion Effect and Symbolic Meaning
At St. Peter's Square in the Vatican, a Catholic pilgrimage site visited by millions every year, Samsung Electronics' giant LED screen will be installed, replacing the Panasonic electronic billboard.
A giant electronic billboard from Samsung Electronics will be installed at St. Peter's Square in the Vatican, a Catholic pilgrimage site visited by millions every year, replacing the Panasonic billboard from the Japanese company. [Photo by Yonhap News]
According to Yonhap News on the 22nd, the Panasonic billboard installed in 2007 at St. Peter's Square in the Vatican will be dismantled after 16 years, and Samsung Electronics' giant LED screen installation is underway, aiming for completion by the end of this month.
Samsung Electronics plans to complete the installation of a total of four LED screens?two 366-inch screens and two 260-inch screens?by the end of this month, with the goal of operating the screens starting in early September.
The LED screens to be installed are LED signage products. LED signage is made by connecting LED modules, allowing for flexible sizes and shapes, which is advantageous for producing ultra-large screens. Additionally, these products offer excellent resolution and provide superior image quality even under sunlight.
In line with this, the Samsung delegation also plans to visit the Vatican. Samsung expects significant brand promotion effects from installing the new screens bearing its logo. The replacement of the Japanese-made billboard carries symbolic meaning.
The Vatican is a small city-state located within Rome, the capital of Italy. It is the residence of the Pope, the head of the Catholic Church, and covers an area of 0.44 square kilometers. St. Peter's Square, where Samsung Electronics' screens will be installed, was designed by the 17th-century Italian Baroque architect Gian Lorenzo Bernini.
This oval-shaped square is 240 meters wide from side to side and can accommodate up to 300,000 people. Various events presided over by the Pope are held at St. Peter's Square.
Bernini's design is characterized by the colonnades that extend from St. Peter's Basilica, designed by Michelangelo, resembling arms reaching out to embrace people from around the world. Especially in the Vatican Jubilee year of 2025, about 30 million visitors are expected to come to the Vatican.
Meanwhile, Samsung Electronics is also reportedly planning to supply audio equipment along with the outdoor LED screens.
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