District wins 5 Red Dot Design Award main prizes including 'CITY'

One of the World's Top 3 Design Awards
'CITY' 'Dior Seongsu Concept Store Teaser'
"We Will Continue to Provide Attractive Visual Experiences"

Digital design company District won five main awards at the ‘2023 Red Dot Design Award.’ The Red Dot Design Award is one of the world's top three design awards. On the 22nd, District announced, "Including the main award for the representative work of public media art ‘CITY’ in the spatial communication category, five works in various fields such as advertising and digital solutions received main awards."

The awarded work ‘CITY’ was showcased last August in New York's Times Square. It is a public media art piece that transformed an approximately 1400sqm electronic billboard illuminating the square into a surreal space where art performances unfold. Another awarded work, ‘Dior Seongsu Concept Store Teaser,’ is a project released on the large screen at COEX K-pop Square in collaboration with the global high-end fashion brand Dior. In addition, the model house ‘Believe Ascent,’ Lotte Department Store Dongtan Art Collection project 'Shapes of Life,' and ‘OCEAN: Geobukseon and the Turbulent Waves,’ presented alongside the Geobukseon at the War Memorial, all received main awards.

Lee Seong-ho, CEO of District, said, “We are pleased to have achieved great success in various categories such as spatial communication, digital solutions, and advertising at this year’s Red Dot Award,” adding, “Going forward, from commercial design to public art and media art exhibitions, we will become a company that provides more people with attractive visual experiences through the production of content that fuses technology and art across the entire spectrum of visual arts.”