SSG.com and W Concept Jointly Host Live Broadcast for Fashion PB 'Frontrow'

SSG.com and W Concept are launching a promotion for their fashion PB brands.

On the 22nd, according to SSG.com and W Concept, a joint live broadcast called ‘Frontrow’ will be held at 8 PM. The autumn and winter new products will be unveiled for the first time on their own live commerce channels, SSG.LIVE and W.LIVE, offering special benefits such as price discounts and free gifts.

The broadcast will feature the theme ‘Autumn Wardrobe Essentials with Frontrow,’ showcasing about 20 items including the signature lines ‘Drama Collection’ and ‘FW Outer Preorder Lineup.’ For the chilly autumn season, new products such as cropped pocket blazers, tweed jackets, and tops, pants, and skirts in new colors ‘Dark Gray’ and ‘Dark Beige’ will be introduced, along with various styling tips.

Generous discount benefits are also prepared. The new products introduced in this live broadcast will be offered at a 20% discounted price, and Frontrow brand products will be sold at discounts of up to 60%. Additionally, a 15% extra discount coupon will be issued on a first-come, first-served basis to customers watching the live broadcast.

A gift event is also arranged for customers who purchase during the live broadcast. Customers who purchase the featured products during the live broadcast and the top chat participants will be entered into a draw to receive a ‘Leather Tote Bag’ (6 winners) and ‘feev beauty products’ (10 winners), respectively. Furthermore, customers who purchase over 200,000 KRW of live-introduced products within a week after the broadcast and those who purchase over 500,000 KRW of all Frontrow products will be entered into a draw to receive a ‘Velvet Scrunchie’ (30 winners) and a ‘23FW Alpaca Blend Pullover Knit’ (10 winners), respectively.

An SSG.com representative said, “We prepared this joint live broadcast to introduce W Concept’s excellent products to SSG.com customers,” adding, “We will continue to create opportunities to widely promote various brands hosted on W Concept and grow together with our partners.”