GS25 Introduces Ultra-Low-Price Private Brand 'Real Price' for Supermarkets

Purpose of Actively Contributing to Price Stability

Convenience store GS25 announced on the 22nd that it will officially introduce and operate the PB Real Price products from the supermarket GS The Fresh.

A model is posing while holding two types of Real Price products, an exclusive brand of GS Fresh introduced by GS25 as price stabilization items.
[Photo by GS Retail]

Real Price is a brand that GS The Fresh has been promoting since 2017 to discover small and medium-sized enterprises struggling to open sales channels, selling products at about 70-80% of the price of regular products. The Real Price products newly introduced by GS25 include three items: ▲Real Galbi Dumplings 1KG ▲Real Old-fashioned Whole Chicken 2 pieces 760G ▲Real Price Ultra-fine Toothbrush 10-pack.

In line with the purpose of stabilizing prices, the three Real Price products introduced this time will be sold at the same prices as in the supermarket channel at convenience stores. One of the biggest features of Real Price products is that they are cheaper than regular products even within the supermarket, and considering the unit weight and quantity of similar products at convenience stores, these three items can be purchased at up to about 50% savings.

GS25 plans to gradually expand Real Price products focusing on popular food items and daily necessities to contribute to price stabilization. It is also expected to have a significant effect in strengthening the foundation for mutual growth by expanding the sales channels of excellent small and medium-sized enterprises that produce Real Price products to GS25.