OB Beer selects Suzy as new model for 'Hanmac'... Launches 'Fantastic Foam' campaign

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OB Beer Hanmac announced on the 14th that it has selected singer and actress Suzy as its brand model and will launch a new campaign to promote Hanmac's smooth 'Foamtastic' foam.

OB Beer's Hanmac, which renewed its product in March by enhancing foam durability and smooth throat feel, will fully embark on various marketing activities in the second half of the year to highlight Hanmac's smoothness with its new model Suzy. Through this campaign with Suzy, Hanmac plans to express the charm of its smooth taste from the first sip to the finish as 'Foamtastic' and communicate Hanmac's smoothness to consumers.

The collaboration between Hanmac and Suzy was made possible because Suzy, who has received steady love from the public since her debut with her fantastic visuals and soft image, matches the image of Hanmac, which is 'smooth from the first sip to the finish.' On the same day, Hanmac released a campaign pre-launch video on its official YouTube and social media (SNS) channels. The video begins with Suzy gazing at a glass of Hanmac filled with smooth foam. A narration says, "If the taste of the first sip of beer can last until the end, that imagination becomes reality," showcasing Hanmac's 'Foamtastic' foam.

The full version of Hanmac's new campaign advertisement featuring Suzy is scheduled to be released on the 21st. Earlier, on the 7th, a silhouette teaser image of the model was revealed on Hanmac's official Instagram, sparking curiosity about the next advertising model and attracting significant consumer interest.

The Hanmac brand manager said, "We ask for much interest in the new campaign with Suzy, who has received steady love from the public, promoting Hanmac's greatest charm, 'Foamtastic,' which makes the taste of the first sip last until the end." He added, "Hanmac plans to actively communicate with consumers through various online and offline marketing activities, including new TV commercials in the second half of the year."