Samsung Store, New Foldable Experience Review Sparks Increase in Visiting Customers

Samsung Store recently announced that the number of visitors to their stores has surged as customer reviews of the new Galaxy products, including the Galaxy Z Flip5 and Galaxy Z Fold5, experienced firsthand at the stores, have been spreading.

At Samsung Store, any visitor can enjoy a more convenient and free experience, from taking selfies to customizing their phones, along with the new Galaxy products equipped with the latest wireless security devices.

At the flagship store 'Samsung Gangnam,' an event is being held where customers can enjoy games such as KartRider: Drift and Com2uS Pro Baseball 2023 on the Galaxy Z Fold5, in line with the playground concept.

Samsung Store actively promoted 'Galaxy Unpacked 2023,' held for the first time ever in Korea, through external wrapping at major stores including 'Samsung Gangnam,' Cheongdam, and Daechi. On the 26th, they successfully hosted the 'Samsung Store Galaxy Unpacked Event,' where customers watched the Galaxy Unpacked 2023 live and experienced the new products first.

At seven stores nationwide?Hongdae, Bucheon Jungdong, Yongin Guseong, Daejeon, Seodaegu, Sangmu, and Busan?about 350 customers who participated through prior registration enjoyed a variety of experiences, including watching the Unpacked live, unboxing, and participating in quiz events, getting the chance to experience the new Galaxy products first.

Customers who participated in the Unpacked event and shared their reviews said, "I was excited to see the new products faster than anyone else," "I was very interested since it was the first Unpacked held in Korea, but I was disappointed I couldn’t go to COEX, so it was great to experience it at a nearby Samsung Store," and "Watching the live broadcast on a big screen with many people made it even more interesting." The review content has surpassed about 25,000 likes and comments, continuously spreading.

Lee Changhee, team leader of the Marketing Team at Samsung Electronics Sales, stated, "We plan to continue various promotions at Samsung Store so that customers can experience new products first and more interestingly."