[Click eStock] "Objen, Profit Growth Expected from Second Half of This Year"

ResearchAlum predicted on the 31st that Obzen's profits will rapidly increase starting from the second half of this year.

Researcher Seunghwan Lee of ResearchAlum explained, "The core businesses driving performance growth are marketing automation solutions and martech solutions," adding, "They support companies in establishing and executing marketing strategies based on customer data."

He continued, "To execute marketing campaigns, companies must first access their large-scale customer databases to extract and process the necessary information," and added, "Using marketing automation solutions not only allows data to be extracted quickly and easily but also automatically selects and executes appropriate offers and channels for each target customer."

Lee emphasized, "Obzen holds the largest domestic references in the marketing automation solution sector targeting large corporations," and "Last year, they began providing integrated standardized solutions and data-marketing combined solutions targeting medium-sized enterprises."

Obzen is estimated to achieve sales of 33.2 billion KRW and operating profit of 3.5 billion KRW this year. Sales are expected to increase by 28.2% compared to the previous year, and operating profit is anticipated to turn positive.

Researcher Lee analyzed, "Naver Cloud will compete in the AI market with global big tech companies by unveiling the massive AI 'HyperClovaX' early next month," describing it as "a large-scale AI model specialized for Korean culture."

He also introduced, "'NeuroCloud' for HyperClovaX will be launched in October," explaining, "It is a customized cloud where the server infrastructure running HyperClovaX is installed inside the customer's data center." Furthermore, he stated, "Obzen is conducting various strategic collaborations related to data business with Naver Cloud based on its martech solution technology," and expressed expectations that "By integrating marketing automation and martech solutions into HyperClovaX, they will build productivity enhancement tools or provide customized AI services based on the proprietary data of enterprises, small and medium-sized businesses, and individuals."