Beach Bar Concept Promotional Booth
Offering Red Ginseng Cocktails and More
On the 31st, Jeonggwanjang announced that it operated the Jeongmol Bar, a promotional booth for Jeonggwanjang, at the '2023 GO EAST FESTA (GEF)' held on the 28th and 29th at Ghost Beach in Yangyang, Gangwon Province, targeting summer vacationers.
KGC Jeonggwanjang is showcasing 'Hwalgi Punch,' a non-alcoholic red ginseng cocktail, at the 'Jeongmol Bar' inside Ghost Beach in Yangyang, Gangwon-do. [Photo by KGC Ginseng Corporation]
The Jeongmol Bar is a beach bar concept booth prepared by Jeonggwanjang's official online mall, 'Jeonggwanjang Mall (Jeongmol),' for surfers participating in the festival. It was designed to evoke a relaxing resort atmosphere with neon sign logos and surfing board props as highlights.
At this event, non-alcoholic healthy cocktails called 'Hwalgi Punch' were offered to customers who newly signed up for Jeonggwanjang Mall. Hwalgi Punch is a non-alcoholic cocktail made by adding fresh orange to 'Hwalgi-ryeok,' which contains Jeonggwanjang Red Ginseng, traditional herbal medicines, and vitamins.
Additionally, customers who posted certification photos of the Jeongmol booth or cocktails on social media (SNS) were given a 'Festival Kit' consisting of a Jeongmol reusable bag, glow sticks, Everytime Balance Fit, and Hwaerak Innergetic. Customers who downloaded the Jeongmol application (app) were offered the new product 'Jeongmol Choice Glutathione' as a prize.
A KGC Ginseng Corporation official stated, "We will continue to increase touchpoints with young customers through various events and promotions where they can experience Jeonggwanjang Red Ginseng for enduring stamina."
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