GS25 Launches PB for Netflix's 'D.P.2'

5 Collaboration Products Including Spicy Schnitzel Chicken Mayo Rice Bowl

Convenience store GS25 announced that it will launch the highly anticipated collaboration products for 'D.P.2,' one of this year's most anticipated releases, in partnership with Netflix on the 25th.

A model is posing with the 'D.P.2' collaboration product presented by GS25 and Netflix.
[Photo by GS Retail]

The released 'D.P.2' collaboration products include a total of five items: ▲Spicy Schnel Chicken Mayo Rice Bowl ▲Schnel Chicken Mayo Rice Bowl ▲Matdasi Vegetable Bibimbap ▲Matdasi & Barbecue Bar Jumeokbap ▲Schnel Chicken Mayo Gimbap. GS25 designed the packaging using the Netflix logo and the unique design of 'D.P.2' so that consumers can intuitively recognize these as collaboration products.

GS25 signed an agreement with Netflix last May and has been releasing products based on IP (intellectual property rights). Prior to this 'D.P.2' collaboration, GS25 introduced four PB products utilizing Netflix IP. A GS25 representative stated, "The collaboration with Netflix, promoted as part of strengthening O4O business synergy, has led to sales growth exceeding expectations," adding, "We will continue to focus on building product power through close cooperation with Netflix."