11st, Mukbang YouTuber 'Hibap' Launches First Brand Ever

4 Types Including Donkatsu, Gamgyul Tteokbokki, and Hallabong Juice

11st announced on the 24th that it will be the first in Korea to launch 'BABI,' the first food brand released by the mukbang YouTuber 'Hibap,' who has 1.5 million subscribers. BABI is a processed food brand offering convenient meals made from Jeju Island specialties, with Hibap, a native of Jeju, directly involved in the product development process.

11st announced the launch of YouTuber 'Hibap's first food brand 'Babi'.
[Photo by 11st]

11st will exclusively sell the entire BABI product lineup until the 30th. The launched products include four types: ▲'BABI Donkatsu' made with Jeju pork loin ▲'BABI Gamgyul Tteokbokki' topped with Jeju tangerine-based tteokbokki sauce ▲'BABI Hallabong Juice,' which preserves the juice using NFC cold-pressing method ▲'BABI Jeju Snack Box,' utilizing local Jeju ingredients such as Udo peanuts and beets.

11st offers special discounts on all products. BABI Jeju pork loin donkatsu (1 piece, 180g) is sold at a 49% discount from the regular price, and BABI Gamgyul Tteokbokki (serves 2) is sold at a 51% discount. Three set products, including the 'BABI Modakchigi Set,' 'BABI Jegida Set,' and 'BABI Donkatsu Mendorong Set,' are also available at up to 47% off.

11st has also prepared a mukbang live broadcast with YouTuber Hibap. At 7 PM on the same day, Hibap will appear live on 'LIVE11' to cook the launched products, perform mukbang, and provide taste reviews. Additionally, there will be a raffle for a one-on-one video call with Hibap and prize events for customers who purchase during the broadcast.