Maeil Dairies Upgrades Both Taste and Ingredients of 'Amazing Oat'

Maeil Dairies' vegan oat beverage, 'Amazing Oat,' has undergone a major brand renewal.

First, the brand logo was changed using oat beige, the color of Finnish oat raw materials, and vivid green, symbolizing plant-based foods and eco-friendliness. The visibility was enhanced compared to the previous logo to expand the product not only in the domestic market but also overseas.

The oat content was increased to add a richer flavor, and the amount of beta-glucan, known to be abundant in oats, was also raised. The oat content in the 190mL unsweetened and original versions was increased from 11.3% to 12.6%, the highest in Korea. Additionally, the soluble dietary fiber beta-glucan content is 700mg in the 190mL unsweetened and original products, and 3000mg in the 950mL barista product, helping to suppress rapid postprandial blood sugar spikes and maintain satiety.

Amazing Oat is a 100% plant-based beverage certified vegan by the Korea Vegan Certification Institute. High-quality Finnish oats are imported in their raw form, processed domestically, and the nutritional components of the oat hull are retained. Oats are known as a highly sustainable grain that uses less water and land resources during cultivation.