- The Secret to the Exclusive Collaboration of 'Bulgari Serpenti in Jeju' Popup Store... Live Experience Combined with Tech Strengths
- Fully Experience the Unique Value of the Serpenti Collection through Prism's High-Sensitivity Video and Unique Content
Retail media platform PRIZM (CEO Han-ik Yoo) announced that it will exclusively unveil the ‘Bulgari Serpenti in Jeju’ pop-up store, held to commemorate the 75th anniversary of the Italian luxury brand Bulgari’s Serpenti collection, through PRIZM Live on the 19th.
The ‘Bulgari Serpenti in Jeju’ pop-up store is an event celebrating the 75th anniversary of Bulgari’s iconic Serpenti collection. This special pop-up store, held at the newly opened JW Marriott Jeju Resort & Spa until September 5, offers not only visual enjoyment but also culinary delights. Visitors can experience a variety of food menus prepared by Bulgari and JW Marriott Jeju Resort & Spa, including Bulgari’s signature products, Bulgari gelato, Bulgari summer afternoon tea set, and Bulgari sunset tea set.
The reason PRIZM is exclusively conducting the Bulgari Serpenti collection 75th anniversary promotional live is due to its live broadcasting capabilities combined with technological strengths. PRIZM has been consistently praised by tenant companies and consumers as a platform that optimally captures the brand’s personality through high-resolution and high-sensitivity high-quality live video. Additionally, the ‘PRIZM Draw (real-time entry lottery)’ feature, which allows consumers to be introduced to the brand in a new way, was also an important factor in the exclusive collaboration.
Through the exclusive live promotion, PRIZM plans to enable consumers who cannot visit Jeju to fully experience the unique value of the ‘Bulgari Serpenti in Jeju’ pop-up store through high-sensitivity video and unique content. The exclusive live broadcast will be held on the 19th at 7 PM via the PRIZM app, and consumers who apply for live notifications can enter the PRIZM Draw.
Winners of the draw will receive Bulgari signature food vouchers and Bulgari eco bags commemorating the 75th anniversary of the Bulgari Serpenti collection. Prizes include △‘The Flying Hog’ dinner set voucher (1 person) △‘The Flying Hog’ lunch set voucher (2 people) △‘The Lounge’ Bulgari summer afternoon tea set voucher (3 people) △‘The Lounge’ Bulgari sunset tea set voucher (3 people) △‘The Lounge’ Serpenti affogato voucher (5 people) △Bulgari eco bag commemorating the 75th anniversary of Bulgari Serpenti (10 people). The vouchers for ‘The Flying Hog’ and ‘The Lounge’ are only valid at JW Marriott Jeju Resort & Spa.
PRIZM has continuously introduced projects to offer consumers unique experiences. From the ‘Banggasa-yu Statue Miniature Special Edition’ born from collaboration with contemporary art artists and the National Museum Cultural Foundation ‘MU:DS’, to a unique experience with Chosun Palace where guests who purchased tickets through PRIZM were picked up by Rolls-Royce and taken to the hotel. Through PRIZM’s distinctive content and high-sensitivity live broadcasts, the platform holds an outstanding live viewing record with an average watch time of over 10 minutes.
A Bulgari representative said, “We wanted to fully convey the various experiences of enjoying and tasting at the ‘Bulgari Serpenti in Jeju’ pop-up store to consumers,” adding, “We plan to promote the Serpenti collection in a new way through high-quality video and PRIZM’s exclusive draw feature.”
Han-ik Yoo, CEO of RXC, the operator of PRIZM, said, “This ‘Bulgari Serpenti in Jeju’ pop-up store live is a unique collaboration combining digital branding and offline pop-ups rather than sales,” and added, “We will continue to create opportunities to experience adorable brands with unique value and personality in various ways through the retail media platform PRIZM.”
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