[One Day Ten Thousand Steps] Lifestyle Habit World Cup Winner 'Coffee'... What Advice Does Samsung Fire & Marine Insurance Offer?

Samsung Fire & Marine Insurance is conducting a ‘Healthy Summer Campaign’ to check summer health habits. This campaign is designed to help people review their habits, which tend to be neglected during the rainy season and heat waves, and to provide tips for maintaining health. Participants can join through event banners on the Samsung Fire & Marine Insurance website and the Anyfit Plus app until the 31st. The campaign consists of two parts. One is the ‘Summer Health Habits World Cup,’ where participants can check how summer habits affect health through a fun test. Mobile coupons (choose one from Starbucks, BR Korea, or CU) will be given to 2,000 participants.

For example, in the quarterfinals, the choice was taxi over smoking after meals, and coffee over diet. Between late-night snacks and drinking alone after work, late-night snacks were chosen, and between falling asleep with a smartphone and blasting the air conditioner, the air conditioner was selected. In the semifinals, air conditioner beat late-night snacks, and coffee beat taxi. In the finals, coffee competed against the air conditioner, and the reporter sided with coffee.

Screenshot of Healthy Lifestyle Habits World Cup Introduction Screen [Source=Samsung Fire & Marine Insurance]

A cup of coffee on a tired morning feels refreshing. For many, morning coffee has become a routine to start the day. However, drinking coffee on an empty stomach can interfere with blood sugar regulation, and large fluctuations in fasting blood sugar increase the risk of cardiovascular diseases such as myocardial infarction and stroke. Drinking coffee on an empty stomach causes excessive secretion of stomach acid, and caffeine especially promotes stomach acid secretion, which can lead to chronic atrophic gastritis and, in severe cases, develop into stomach cancer.

Screenshot of the Health Lifestyle Habits World Cup Quarterfinals [Source=Samsung Fire & Marine Insurance]

Healthy Lifestyle Habits World Cup Summary [Source=Samsung Fire & Marine Insurance]

Samsung Fire & Marine Insurance explained this and recommended health tips such as △ drinking coffee after a simple breakfast △ adhering to the daily caffeine intake limit (400mg for adults) △ drinking teas like peppermint or chamomile instead of coffee.

The other event is ‘Building a Healthy Body with Samsung Fire & Marine Insurance Picnic.’ Samsung Fire & Marine Insurance’s ‘Picnic’ is a content recommendation service that allows subscribers to enjoy content like a picnic based on their interests and preferences, offering various content such as ▲ This Month’s Picnic ‘Pick’ ▲ Recommended Content of the Week. By setting and completing interests, 100 people will be selected by lottery to receive prizes (mobile coupons), and 1,000 people will receive prizes by liking after watching the ‘Godsaeng Club.’ Samsung Fire & Marine Insurance’s ‘Picnic’ surpassed 200,000 applicants within nine months of its launch.

A Samsung Fire & Marine Insurance model is introducing the digital healthcare service 'Anyfit Plus.'
[Photo by Samsung Fire & Marine Insurance]

A Samsung Fire & Marine Insurance official said, "We planned this campaign to help customers have a healthy summer in preparation for unprecedented rainy seasons and heat waves caused by climate change," adding, "We will continue activities aligned with our brand slogan ‘Good Insurance for You’ through new events in August."