Able C&C announced on the 13th that it will appoint Shin Yoo-jung, Executive Director and Head of the Brand Strategy Division, as the new Representative Executive Officer effective from the 1st of next month. The term will last until March 30, 2025.
Representative Shin joined Able C&C in 2021 and has been serving as the Head of the Brand Strategy Division, which includes the Product Headquarters, Platform Headquarters, and Marketing Headquarters. Previously, she worked in marketing at Procter & Gamble (P&G) and Hollys F&B.
IMM Private Equity (PE), the private equity firm and largest shareholder of Able C&C, explained, "We judged that it is possible to operate with internal personnel only," and added, "We believe Representative Shin is the right person for the role."
Based on her management activities at Able C&C so far, Representative Shin plans to consistently pursue mid- to long-term strategies focusing on strengthening branding centered on six key brands including Missha and Chogongjin, digital transformation, expanding growth in overseas markets, and enhancing Environmental, Social, and Governance (ESG) management.
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