Promotion of New City Brand at ‘KT&G Sangsangmadang Seomyeon’ Until September 21
Exhibition of Goods Using New City Brand and 3D-Printed Symbolic Mark Sculptures
Busan City is promoting citizen-oriented publicity at KT&G Sangsangmadang Seomyeon to announce the city brand that has changed for the first time in 20 years.
The city selected and held a proclamation ceremony for the new city brand slogan (Busan is good) and symbol mark last March after collecting opinions from about 100,000 citizens and consulting experts.
At the proclamation ceremony, Mayor Park Hyung-jun emphasized, “We will do our best to become a city worthy of the meaning of ‘Busan is Good,’ and Busan’s new city brand will become Busan’s competitiveness.”
The city chose ‘KT&G Sangsangmadang Seomyeon,’ a youth cultural space centered on the MZ generation located in Seomyeon, Busanjin-gu, the heart of Busan, as the promotional venue for the city brand, matching the innovative design of the new city brand.
Using the first-floor exhibition corner here, a pop-up exhibition promoting the new city brand will be held until September 21.
The pop-up exhibition features goods using the new city brand and a Busan city symbol mark sculpture printed with a 3D printer.
Under the slogan “Busan is Good for Design Goods,” various local design products such as stationery and daily necessities are showcased in one place, simultaneously demonstrating Busan’s city brand and its design and manufacturing capabilities.
Additionally, the symbol mark sculpture was designed by Autodesk, an international design software company, and printed with a 3D printer produced by Lugo Labs, a leading Busan 3D printer manufacturer, enhancing the exhibition’s significance.
Following this promotion, the city plans to continuously expand citizens’ empathy for the new city brand through experiential and viewing campaigns.
At the end of July, a solo pop-up exhibition of the city brand will be held at Atelier Chikchikpokpok (formerly Haeundae Station), allowing not only Busan citizens but also many tourists visiting Busan to see, enjoy, and naturally experience the new city brand.
City spokesperson Na Yoon-bin said, “To become a city brand that citizens can empathize with and enjoy, we will continue to carry out various promotional campaigns,” and added, “We ask for the citizens’ great interest and support.”
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