KT&G Launches Two New 'Aim' Exclusive Sticks for Lil Able

Expanded to a total lineup of 9 types

KT&G announced on the 12th that it will launch two exclusive sticks for the heated tobacco product ‘lil AIBLE’: ‘Aim Granula Ice Rush’ and ‘Aim Vapor Stick Crash.’

The heated tobacco device lil AIBLE is characterized by its ability to use three types of sticks?‘Aim Real,’ ‘Aim Granula,’ and ‘Aim Vapor Stick’?with a single device. With this new product launch, the Aim lineup expands to a total of nine variants: three Real types, four Granula types, and two Vapor Stick types.

The two new Aim products will be sold at four dedicated flagship stores called ‘lil Minimalium’ and convenience stores nationwide, priced at 4,800 KRW per pack.

Launched in November last year, lil AIBLE is the first heated tobacco product equipped with ‘Smart AI’ technology. It features ‘Preheating AI,’ ‘Puff AI,’ and ‘Charging AI’ functions to provide an optimal user experience from preheating to charging. KT&G recently introduced a limited edition ‘lil AIBLE Premium BAPE Edition’ in collaboration with the fashion brand ‘BAPE.’

Im Wang-seop, Head of KT&G’s NGP Business Division, stated, “We launched additional Aim expansion products in response to rapidly changing consumer trends and increasingly segmented customer needs. We will continue to lead the heated tobacco market through steady product development driven by technological innovation.”