"The Secret of a 28-Year Veteran Hyundai Salesperson Selling 20 Cars a Month"

Choi Jin-sung, Hyundai Motor Sales Director: "Doing Our Best to Win Hearts"

Hyundai Motor Company announced on the 10th that Choi Jin-seong, Sales Director of the Seodaemun Central Branch (56), has achieved a cumulative car sales record of 7,000 units. This is the second time since the implementation of the Sales Honor Award System.

Director Choi joined Hyundai Motor in 1996 and reached this milestone after 28 years. The Sales Honor Award System grants titles and prizes based on cumulative sales: ‘Sales Artisan’ upon reaching 2,000 units, ‘Sales Master’ at 3,000 units, ‘Sales Expert’ at 4,000 units, and ‘Sales Grandmaster’ at 5,000 units.

Choi Jin-seong, Hyundai Motor Sales Director, Achieves Cumulative Sales of 7,000 Units
[Photo by Hyundai Motor Company]

Director Choi had already earned the title of Sales Grandmaster in 2018 after achieving 5,000 cumulative sales. He has also been selected more than 10 times as one of the ‘National Sales Kings,’ an award given annually to the top 1 to 10 employees nationwide based on sales volume. Regarding the secret to reaching 7,000 cumulative sales, he said, “I still have my sales flyers, which are my weapon,” and added, “I believe winning people’s hearts is the hardest thing in the world, so I did my best to earn the hearts of my customers.”

He continued, “Sales are necessary for both companies and customers, so I will continue to challenge myself to surpass 7,000 cumulative sales and achieve even higher goals.”

Hyundai Motor presented Director Choi with a plaque and a cash reward, which he donated in full to community development. Hyundai Motor supports recipients of the Sales Honor Award System who wish to donate their rewards.

Meanwhile, Hyundai Motor operates various reward programs, including the Sales Honor Award System, the National Sales King award, and the ‘The Class Awards,’ which rewards annual sales performance divided into different tiers.