Philip Morris Launches Limited Edition IQOS Iluma 'We Edition'

Sales Begin at IQOS Official Stores and Others Starting from the 13th

Korea Philip Morris announced on the 6th that it will launch the first limited edition of the ‘IQOS ILUMA series,’ the ‘IQOS ILUMA WE Edition,’ on the 13th.

The WE Edition limited edition embodies Philip Morris's philosophy of diversity and inclusion with the slogan “Colorful Us, Joy Together,” expressed through a variety of vibrant colors. Based on an attractive turquoise color, the IQOS ILUMA Prime and IQOS ILUMA models feature accessories such as wrap covers and door covers with a colorful wave-patterned texture design to emphasize individuality.

The IQOS ILUMA WE Edition limited edition will be available for purchase starting from the 13th at the official IQOS online store, 12 IQOS direct stores nationwide, 62 official IQOS retailers, and 197 GS25 convenience stores across the country. It can also be purchased through major online retailers such as Coupang and Naver.

Pre-sales for the WE Edition limited edition will also be conducted. IQOS Club members can pre-purchase the WE Edition limited edition from the 6th to the 12th through the official IQOS online store (IQOS.co), and customers who add the IQOS KakaoTalk channel as a friend can pre-purchase it from the 9th to the 12th via the KakaoTalk Store. Customers who purchase the WE Edition limited edition during the pre-sale period will receive exclusive accessories such as a wrap cover or silicone sleeve on a first-come, first-served basis.

The prices remain the same as before: 139,000 KRW for the WE Edition IQOS ILUMA Prime, 99,000 KRW for the ILUMA, and 69,000 KRW for the ILUMA One. Customers can receive discounts of up to 30,000 KRW through trade-in programs when returning used IQOS devices, and up to 20,000 KRW through friend referral programs applied when first purchasing IQOS based on recommendations from existing users.

By registering as an integrated member of the official IQOS online store and registering one or more IQOS devices, customers automatically receive Club member benefits. Club members enjoy various perks such as new product launch notifications, access to member-only lounges, special discount coupons, and event invitations. Points can be accumulated by registering new IQOS devices, logging in with a Kakao account, participating in surveys, referring friends, and engaging in various activities on the official IQOS online store.