Seongbuk-gu Hosts 2nd Pop-up Store for Paul & Activewear

Special Discount Event: ‘Polewear and More Popup Store’ at Seongbuk Smart Fashion Industry Center on the 8th and 9th

A total of 7 lifestyle brands participating

10-30% discounts and free gifts by brand

Seongbuk-gu (Mayor Lee Seung-ro) is hosting the “Pole & Activewear 2nd Popup Store” event to promote the ‘Seongbuk Smart Fashion Industry Center’ and the Seongbuk fashion co-brand ‘Yours (URZ)’.

Following the successful completion of the popup store in April, the second popup store was launched due to continuous requests from participating brands and customers.

A total of 7 brands, centered around ‘Miha Estilo,’ a resident startup of emerging designers supported by the Seongbuk Smart Fashion Industry Center’s youth entrepreneurship support project, will participate in the two-day event on the 8th and 9th.

The popup store will sell stretchy clothing for pole dance, flying dance, yoga, and pilates, as well as various products that the MZ generation can use as daily looks.

The event will be held at the exhibition and sales hall on the first floor of the Seongbuk Smart Fashion Industry Center (45 Bomunsa-gil, Seongbuk-gu), offering special discounts of 10-30% by brand and giving free gifts to all visitors, along with various other events.

For more detailed information about the event, please check the Seongbuk Smart Fashion Industry Center website and official blog, or contact the Seongbuk Smart Fashion Industry Center directly.

A Seongbuk-gu official stated, “At the April popup store, we saw young couples choosing designs for each other, confirming the open shopping culture of the 2030 generation,” adding, “By visiting the popup store on the first floor of the center during weekends and holidays, visitors can not only select functional summer clothing but also enjoy the experience of making custom T-shirts (creating your own special DIY T-shirt), providing a double benefit of fun and value.”