3100 Orders Placed in Just 1 Hour
Norangpungseon announced on the 27th that the 'Southeast Asia Package Tour Products' introduced through home shopping in collaboration with T'way Air achieved a total of 3,100 orders within just one hour of the broadcast.
The products broadcasted on the SK Stoa channel on the 25th exclusively featured a diverse range of package tour products covering more than 10 Southeast Asian destinations, including ▲Bangkok ▲Cebu ▲Da Nang ▲Nha Trang & Dalat ▲Boracay ▲Hong Kong ▲Kota Kinabalu ▲Kaohsiung ▲Singapore, allowing customers to choose their preferred destinations according to their tastes.
On the day of the broadcast, to welcome the peak summer vacation season, only the most popular products from Norangpungseon were carefully selected for budget-conscious travelers. The reasonable travel itineraries, starting from the 290,000 KRW range, offered not only tours of major tourist attractions in each city but also 5-star hotels, massages, night markets, and special meals. Additionally, the schedule allowed for flexible departures until October 25, and departures were available not only from Incheon Airport but also from regional airports such as Daegu and Cheongju, alleviating inconveniences related to customer travel.
Approximately 9,500 people completed reservations within one hour of the broadcast. Calculated in order value, this amounts to about 6 billion KRW. This exceeded Norangpungseon's initially expected target by about 50%.
A Norangpungseon representative stated, "This result appears to reflect the strong perception that using package tour products is more economical than traveling individually due to the ongoing inflation." They added, "We will continue to introduce reasonable and diverse package tour products through various sales channels in the future."
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