From 8 PM on July 1st
Introducing Popular Brands of Rain Boots and Raincoats
Musinsa announced on the 27th that it will hold a 'Musinsa Live' broadcast at 8 PM on the 1st of next month, exclusively showcasing popular products from Rockfish Weatherwear in anticipation of the full rainy season.
The broadcast will feature 45 Rockfish Weatherwear items, including this season's highlighted rain boots, clogs, and raincoats. Rockfish Weatherwear is a brand that develops clothing and fashion accessories under the concept of 'British Weatherwear.' It is highly popular among young female customers for its distinctive designs and fashion items that combine functionality suited to the season and weather.
In particular, Rockfish Weatherwear has been experiencing rapid growth on Musinsa Store and 29CM as more customers seek rain boots to prepare for this summer's rainy season. In May alone, the transaction amount for Rockfish Weatherwear products on Musinsa Store increased approximately 5.6 times compared to the same period last year. During the same period, Rockfish Weatherwear products ranked 1st, 2nd, and 3rd in the overall rain boots category ranking.
Among Rockfish Weatherwear rain boots, the 'Original Rain Boots Short,' characterized by its classic design and eight color options, sold over 6,000 units on Musinsa Store in May, ranking it among the popular products. The 'Platform Rain Boots,' notable for their thick soles and matte texture, also recorded sales of around 2,000 units during the same period.
For more details, please check the live broadcast and the Musinsa Store application (app).
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