Strong Sales After Expanded Launch on 11th Last Month
Number 1 in Cleansing Tissue and Body Lotion Categories
Seven Cost-Effective Large-Volume Set Products Released
Lotte Mart and Super announced on the 26th that they will expand their cost-effective lineup as the 'dm Balea' products, sourced directly and operated exclusively, gain popularity.
Models are introducing the representative products of 'dm Balear' at Lotte Mart Seoul Station branch. [Photo by Lotte Mart].
To meet the demand for overseas direct purchases and cost-effective products, Lotte Mart and Super exclusively launched about 40 new products of the German No.1 drugstore dm's private brand 'Balea' in Korea on the 11th of last month. Following the ampoules and hand creams that have been exclusively operated since 2018, the lineup has been expanded to include hair, body, and facial products.
Currently, dm Balea is showing strong sales, exceeding the initial expected performance since its expanded launch. The 'dm Balea Cleansing Tissue (25 sheets)' and 'dm Balea Body Lotion Q10 (400㎖)' rank first in sales within their respective categories. Customer response to Balea is also positive on Lotte On. Since its launch in May, 'Balea' ranked 1st to 3rd in sales in the body moisture care category on Lotte Mart Mall for a month, and also took 1st and 2nd place in the lip care category.
In addition to the seven set products released last month, Lotte Mart and Super newly launched seven set products on the 13th of this month, composed of single items with high customer demand such as razors and facial creams in large volumes. These include 'dm Balea Men Revolution 5.1 5-Blade Razor & Blade Set' and 'dm Balea Face & Body Soft Cream Set.'
Riding on the strong sales of Balea, Lotte Mart and Super plan to add more dm Balea products in the second half of the year. They intend to strengthen the assortment by introducing new products in the best-selling categories of hair and body wash, allowing customers to purchase a wider variety of products. In beauty items, they are also considering adding high-moisture products such as lip balm to prevent skin cracking in winter and high-nutrition concentrate products for smooth skin.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
