Nasmedia Obtains Global Certification for ‘TAG Brand Safety’... First in Korea

Efforts to Create a Digital Advertising Environment 'Industry Best'
First Certification Achieved Among Korean Companies
"Building a Safe and Transparent Platform"

Nasmedia, a digital marketing platform company under KT Group, announced on the 23rd that it has become the first domestic company to obtain the ‘TAG Brand Safety Certification’ from TAG (Trustworthy Accountability Group). This is the most prestigious global brand safety certification program recognized in the advertising industry. Global companies such as Google and Facebook have also acquired this certification.

To obtain the certification, Nasmedia underwent a rigorous audit process through the Audit Bureau of Circulations Ltd (ABC). Nasmedia’s overall operations, including policies, training procedures, backend systems, monitoring tools, and content review, fully met the TAG certification standards.

Nasmedia has been implementing advertising safety programs to enhance brand trust and transparency for advertisers in the digital advertising sector. The purpose of the TAG Brand Safety program is to ensure that certified companies guarantee essential safety measures to protect brands, allowing advertisers to confidently purchase digital advertising space. Obtaining the global TAG Brand Safety certification signifies international recognition of Nasmedia’s efforts to date.

Park Pyeong-kwon, CEO of Nasmedia, stated, "Brand Safety is the top priority for advertisers. Nasmedia has established strict processes and solutions to protect advertisers from Brand Safety threats, ensuring that advertisements are placed in safe and appropriate environments." He added, "As Nasmedia is the first domestic company to receive the TAG global certification, we will continue our efforts to build a safer, more transparent, and responsible platform and move forward in partnership with TAG.”