Two Major Works by Dalton Applied to Top Cover
Samsung Electronics has collaborated with the world-renowned illustrator Max Dalton to unveil the special edition of the robot vacuum cleaner 'Bespoke Jet Bot AI'.
Samsung Electronics and Max Dalton planned the special edition ahead of the exhibition "Max Dalton, Moments in Film 63 Episode2" held on the 19th at 63 Art in Yeongdeungpo-gu, Seoul.
The newly introduced Bespoke Jet Bot AI Special Edition features two types of top covers: Max Dalton's representative works "The Grand Budapest Hotel" and "Bespoke Life".
The Grand Budapest Hotel top cover contains the original illustration from the 2014 film
A Samsung Electronics model is introducing the 'Bespoke Jet Bot AI' Special Edition, inspired by Max Dalton's masterpiece illustration of 'The Grand Budapest Hotel' and Samsung Bespoke Life. / [Photo by Samsung Electronics]
The Bespoke Life top cover was created based on Max Dalton's style of layering and diagramming spaces. It depicts a bespoke life where Samsung home appliances adapt to various user lifestyles.
Dalton said, "I enjoy entering and contributing to someone's world through my work," adding, "It is fascinating that through this collaboration, my artwork directly enters the space of those who love my work and becomes a moving piece of art."
From the 19th, Samsung Electronics will set up an experience zone at the 63 Art exhibition hall for two weeks where visitors can try the new product. Consumers who experience the product at the photo zone and post a verification shot on their personal social media with the required hashtags will be entered into a draw to receive the new product.
Kim Sung-wook, Vice President and Head of Samsung Electronics Korea, said, "We expect the unique combination of the Bespoke Jet Bot AI and artwork to attract consumers' interest," and added, "We hope you experience the opportunity to encounter Max Dalton's work as a moving piece of art through this collaboration."
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