CJ OnStyle 'Hit the Style' Vacation Special
Promise Nine Comeback Celebration, Luggage Sale + Fun Elements Included
Girl group 'fromis_9' from Pledis Entertainment will appear on CJ OnStyle's flagship program 'Hit The Style' for a special vacation episode. This event, prepared to celebrate fromis_9's comeback, marks the first time a girl group has participated in Hit The Style.
CJ OnStyle announced on the 16th that fromis_9 will appear on the 'Hot Summer Vacation Special' episode of Hit The Style, airing at 10:30 PM on the 17th, where they will personally sell 'American Tourister' suitcases. Hit The Style is broadcast not only on TV home shopping but also simultaneously on mobile live as a 'one platform.' The TV home shopping broadcast airs at 10:30 PM, while the mobile live offers 'Pre-Hit The Style' at 9:30 PM and 'After Hit The Style' at 11:30 PM, before and after the main broadcast, respectively.
On this day, fromis_9's leader Lee Saerom will take on the role of a one-day show host. Having released their first full-length album 'Unlock My World' on the 5th, fromis_9 will introduce their travel destination rankings linked to the album concept of 'the confident me facing the world.' Through the segment 'What's In My Carrier,' they will also reveal items inside the members' suitcases. Additional fun elements include a show host manager experience corner in the Mnet M Countdown waiting room before their comeback stage.
Son Hwajung, PD of CJ OnStyle's Fashion Content Team, said, "Hit The Style is presenting content commerce with girl group fromis_9 as a special idol edition. We have prepared various fun elements with fromis_9, from styling tips for summer vacations, and hope it will be an enjoyable time for viewers."
Meanwhile, Hit The Style, airing every Saturday at 10:30 PM, is CJ OnStyle's flagship program hosted by show hosts Lim Seyoung and Lee Byungwook, along with stylist Jeon Jino. Known for its professionalism led by industry-leading show host Lim Seyoung and stylist Jeon Jino, the program is famous for its meticulous preparation of trendy, well-designed, and cost-effective products by MDs and PDs starting a month before the broadcast. Last year, to celebrate its 6th anniversary, it showcased content commerce with artist Baekho, achieving a sold-out streak.
(From left) Byungwook Lee, Seyoung Lim, and Jino Jeon, host and stylist of CJ OnStyle's 'Hit the Style' program. Photo by CJ OnStyle.
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