GS25 Launches Pocket Jumeokbap Set... "Achieving Food Superiority"

Considering Weight, Calories, and Price All Together

GS25 announced on the 12th that it will launch a differentiated new product, the Pocket Jumeokbap Set, on the 13th.

Baek Su-ryun, a food researcher at GS25, is introducing the Pocket Rice Ball Set.
[Photo by GS Retail]

The Pocket Jumeokbap Set was designed to satisfy ▲ consumers who want to enjoy jumeokbap and dosirak at the same time ▲ consumers who enjoy discovering new and attractive items on social networking services (SNS) ▲ consumers who pursue low-calorie meals and light eating.

The Pocket Jumeokbap Set consists of two small-sized crab stick tempura jumeokbap and chicken burdock stir-fried jumeokbap, along with menchi katsu, soft-boiled egg, sausage, string cheese, and mushroom-shaped fish cake. GS25 plans to expand similar concept products to five types by the end of the year.

A GS25 official said, “After more than 13 years of working as a researcher on jumeokbap and dosirak, we have achieved the results of our efforts to pioneer a new food category,” adding, “To realize a food super-gap, we are focusing not only on taste but also on visual elements and niche strategies.”