Saenghwal Maekju Introduces 'Red Highball' and 'Ice Hwangdo'

Domestic craft beer franchise Saenghwal Maekju announced on the 8th that it will launch 'Red Highball' and 'Ice Hwangdo' as new summer menu items this year.

Ice Hwangdo from Saenghwal Maekju.
[Photo by Saenghwal Maekju]

Red Highball is a newly introduced menu item aimed at expanding the range of alcoholic beverage choices in line with the MZ generation (Millennials + Generation Z) trends. Produced in collaboration with Microbrewery Korea (October), Red Highball features a harmonious blend of fragrant yuzu aroma, subtle whiskey scent, and the sweetness of hibiscus.

Ice Hwangdo offers a unique charm by combining the sweet and tangy flavors of sweet yellow peach, strawberry, and blueberry with the chewy texture of dried persimmon strips, a specialty product from Gyeongbuk Cheongdo, enhancing both texture and sweetness.

Red Highball will be available at Saenghwal Maekju stores starting today, and Ice Hwangdo will be available from the 23rd of this month.