Emart24 Expands 'Small Portion Meal Kits' Amid High Inflation and Single-Person Households

Discount Event Celebrating Introduction of Small-Size Meal Kits
Accelerating Launch of Refrigerated Side Dishes

Emart24 has expanded its single-serving "small portion meal kits" that allow customers to enjoy menus from famous restaurants and regionally distinctive dishes. This move is attributed to the ongoing high inflation and the increase in single-person households.

Emart24 is broadening customer choices by introducing small portion meal kit products in addition to the existing 2-3 serving meal kits. The small portion meal kits are optimized for 1-2 person households and consist of everyday menus such as tofu soybean paste stew, soft tofu stew, and potato sujebi.

Customers are showcasing the small-portion meal kits launched by Emart24.
[Photo by Emart24]

The background for expanding small portion meal kits includes the continuing high inflation and the rise in single-person households. Due to high inflation, meal kits that offer an affordable meal have gained popularity, and with the increase in single-person households, small portion meal kits have emerged as a trend. Emart24's meal kit products have expanded from about 20 types last year to around 50 types this year, and sales have continued to increase accordingly. Over the past three months, Emart24's meal kit sales have increased more than fivefold (420%) compared to the same period last year.

To commemorate the introduction of small portion meal kits, a discount event will also be held. Eight types of "Meal Kits of the Month" have been selected, and the discount event will run until the end of this month. Among the five cost-effective small portion meal kits selected as June's meal kits?such as tofu soybean paste stew, soft tofu stew, potato sujebi, and Vietnamese spring rolls?customers can purchase two for 10,000 KRW. Additionally, three types?flank steak chop steak, gambas al ajillo, and mille-feuille nabe?will be sold at 30,000 KRW when buying two. Emart24 is also focusing on differentiated refrigerated side dish products that can be enjoyed as a meal or snacks. Last month, Emart24 launched the side dish brand "Yojum Dwaese" and introduced refrigerated side dish products.