‘Social Value’ Increased by 131.3% Compared to Previous Year
Contributing to Solving Social Issues through ICT Technology
Corporate Culture Innovation Since 2018 Measuring SV
SK Telecom, pursuing the vision of an ‘AI Company,’ has created over 2 trillion KRW in social value (SV) through AI and ICT technology-based products and services. On the 8th, SKT announced, "The 2022 SV measurement results show the creation of 2.4927 trillion KRW in social value," adding, "This is an 18.4% (386.5 billion KRW) increase compared to 2.1062 trillion KRW in 2021." ▲Services addressing social challenges caused by aging, such as AI care and AI calls ▲Technologies blocking voice phishing calls to reduce customer damage drove this growth. SKT has been monetizing and measuring SV since 2018.
■ Social Performance Grew 131% Year-on-Year... Driving Overall SV Growth
SKT’s SV results by category showed ‘Economic Indirect Contribution Performance’ increased slightly by 0.3% (5.7 billion KRW) to 1.9277 trillion KRW, ‘Environmental Performance’ decreased by 2.7% (2.9 billion KRW) to 111.1 billion KRW, and ‘Social Performance’ surged by 131.3% (383.8 billion KRW) to 676.1 billion KRW. The ‘Economic Indirect Contribution Performance’ maintained the high level achieved in 2021 through expanded employment and business segment management results. The ‘Environmental Performance’ was maintained at a stable level by maximizing greenhouse gas emissions control through energy efficiency and renewable energy application amid ongoing infrastructure investments such as 5G network expansion.
‘Social Performance’ is an indicator encompassing product/service, labor, mutual growth, and social contribution achievements. SKT’s ‘AI Company’ vision, linked with ICT (Information and Communication Technology), drove last year’s SV performance. AI care and AI call services, provided mainly through local governments and dementia safety centers, are currently offered to over 50,000 people, more than 15 times the number at the service launch in 2019. The AI care service’s linked emergency SOS function has surpassed 500 rescue cases, significantly strengthening the social safety net.
SKT is also leading efforts to prevent voice phishing damage. Last year, it blocked a total of 104,990 criminal attempts, preventing customer harm. Utilizing public institution infrastructure, SKT has installed and operates earthquake detection sensors at 7,600 locations nationwide, establishing the world’s largest wireless communication network-based earthquake detection system. It provides observation data free of charge to the Korea Meteorological Administration and university research institutions to support earthquake detection and early warning research.
SV Measurement Has Also Changed SKT’s Work Processes and Corporate Culture
Five years of SV measurement have transformed SKT’s work processes and corporate culture. ▲Incorporating SV measurement results into organizational KPI evaluations ▲Introducing ESG factor review processes in investment decision-making ▲Providing mobile receipts ▲Strengthening shareholder communication and practicing eco-friendly management through the first online dividend inquiry system among domestic telecom companies are representative examples of these changes. Furthermore, a recent employee proposal on the internal corporate culture communication channel to select ESG excellent company products for cafeteria ingredients has received positive responses, reflecting the rising awareness among employees.
Park Yong-joo, SKT’s ESG officer, stated, “Based on the ESG capabilities accumulated through social value measurement, we will create greater social value with various stakeholders such as the government, local governments, and companies to expand positive influence.”
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