Domino's Pizza announced on the 8th that it has signed an exclusive model contract with singer and actress IU.
Domino's Pizza explained that it selected IU as a model, who is loved by both the MZ generation (Millennials + Generation Z) and older generations, to strengthen brand competitiveness and create a sense of familiarity with customers.
A Domino's Pizza representative said, "We plan to carry out various marketing activities with our new model IU moving forward."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
