Jipyeong Brewery Unveils New CI... "Full-Scale Overseas Expansion"

Replace with English 'Jipyeong Brewery'

Jipyeong Brewery announced on the 7th that it has changed its CI (Corporate Identity) to actively pursue global expansion.

Jipyeong Brewery explained that it applied the Taegeuk pattern to the new CI design to visualize the value of "the most Korean alcohol is the most global alcohol." Additionally, the company name included in the CI was changed from the existing Korean notation to the English notation "Jipyeong Brewery."

Using the introduction of the new CI as a stepping stone, Jipyeong Brewery will embark on full-scale global expansion starting this year. With a goal of achieving $5 million in overseas sales within three years, it plans to export Jipyeong Makgeolli to a total of 10 countries this year, including the United States, Europe, and Southeast Asian countries.

A representative of Jipyeong Brewery said, “Having led Korean alcohol culture by researching traditional liquor for nearly 100 years, Jipyeong Brewery is now taking its first step toward becoming a global company. With a renewed mindset, we will strive to promote and communicate more Korean alcohol to consumers by succeeding in exports, expanding our product lineup, and collaborating with various brands.”