Baekdabang, operated by The Born Korea, announced on the 7th that it will release a season-limited "Diablo Energy Drink" in collaboration with Blizzard Entertainment's "Diablo IV".
Paik's Coffee collaborates with Diablo IV to launch 'Diablo Energy Drink.' [Photo by The Born Korea]
Baekdabang explained that the new menu was planned to provide a unique experience for game fans in celebration of the global release of "Diablo IV".
The new menu was developed with the motif of the "healing potion" that replenishes the health of characters in the Diablo game. It is a red-colored lemon-flavored sports drink containing caffeine, featuring a visual reminiscent of the in-game healing potion. Made with an energy drink base that is quickly absorbed by the body and helps relieve fatigue, it is perfect for quenching thirst and recharging energy during the hot summer.
To commemorate this collaboration, Baekdabang will also conduct various promotions linked to Diablo IV. First, customers who purchase the new Diablo Energy Drink will receive one "Diablo IV Scratch Coupon" per drink on a first-come, first-served basis. Through the scratch coupon, customers can enter the Diablo IV Snowflake Event and have bonus opportunities to obtain limited edition goods.
From today until the 30th of this month, Baekdabang membership customers who purchase the new menu the most will be selected as 550 winners and will receive Diablo IV goods and a Baekdabang 10,000 KRW voucher. The giveaway goods include ▲ Diablo IV Limited Collector’s Edition Box ▲ Diablo IV Lilith Goblet ▲ Diablo IV Logo Hoodie ▲ Diablo IV Inarius Pin ▲ Diablo IV Mousepad, and may be replaced with goods of the same price range.
Meanwhile, the new menu will be available at Baekdabang stores nationwide, except for some locations, starting today.
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