Photo Zone Set Up in Lotte Meeting Room
Shin Dong-bin, Chairman of Lotte Group, is attending the consumer goods forum ‘CGF Global Summit’ held in Kyoto, Japan, until the 8th, promoting the bid for the 2030 Busan World Expo (Busan Expo).
Shin Dong-bin, Chairman of Lotte (left), is taking a commemorative photo after requesting support for hosting the 2030 Busan World Expo during a meeting with Ramon Laguarta, CEO of PepsiCo. [Photo by Lotte Holdings].
According to Lotte on the 7th, this is the second time Shin has personally promoted the Busan Expo bid at the CGF Global Summit since last year. Shin set up a Busan Expo photo zone with Bellygom in the Lotte meeting room, where business meetings with CEOs of global groups such as PepsiCo, L’Or?al, Bain & Company, and Carrefour take place, and requested their support.
On the last day of the CGF Global Summit, Shin plans to introduce Busan’s appeal and hosting capabilities directly to executives from 24 global consumer goods companies. CGF is a global consortium of the consumer goods industry established in 1953 with the purpose of providing a platform for discussion and knowledge sharing for a better life worldwide. It includes over 400 consumer goods manufacturers and distributors from more than 70 countries, and Lotte has been a member since 2012.
Earlier, on the 3rd, Shin visited Bears Best Cheongna in Incheon, where the KLPGA Lotte Open was held, to promote the Busan Expo. He visited the Busan Expo photo zone and cheered together with the gallery visitors who came to watch the golf tournament.
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