L7 Hongdae and Amorepacific Tonework Launch Collaboration Package

One Night Stay and Self-Measurement of Skin Tone

L7 Hongdae announced on the 7th that it will collaborate with Amorepacific brand 'TONEWORK' to sell the 'FIND YOUR OWN COLOR' package.

L7 Hongdae is selling the 'Find Your Own Color' package in collaboration with Amorepacific brand 'TONEWORK'. The photo shows the TONEWORK pop-up store operated at the Blue Roof Lounge on the 21st floor of L7 Hongdae. Photo by Lotte Hotel

TONEWORK is a customized makeup brand launched by Amorepacific last month. It measures facial color using an artificial intelligence (AI)-based color diagnosis algorithm, and based on the results, a robot manufactures the product.

The package being sold this time consists of a one-night stay and one TONEWORK voucher. The TONEWORK voucher provided at check-in can be used by one person per voucher, and after measuring the skin tone, customers can receive one foundation or cushion that matches their color.

When using the package, after check-in, customers can measure their skin tone at the TONEWORK launch commemorative pop-up store located in the Blue Roof Lounge on the 21st floor of L7 Hongdae, then select and order the color and texture (Glow or Semi-Matte), and product type (Foundation or Cushion) that suits them. The ordered product can be picked up at the pop-up store after 3 PM the next day.