CU, Brownie Yakgwa Cookies Sold Out 100,000 Units in Three Days

20s and 30s Account for 70% of Purchases

CU announced on the 7th that the initial batch of 100,000 units of 'Brownie Yakgwa Cookie,' the second edition of the Neighbor Tongtong's Yakgwa and Cookie series, sold out within three days of its release.

A model at CU is introducing the neighbor's Tongtongyi Yakgwa cookies.
[Photo by BGF Retail]

Brownie Yakgwa Cookie features a chewy chocolate cookie topped with a brownie yakgwa, which was developed in-house rather than using the regular yakgwa sold on the market. The top of the yakgwa is coated with chocolate to add a crispy texture.

Before the product launch, a special live broadcast was held on the PocketCU application (app), where all 1,200 prepared units were sold out within 20 minutes. Currently, Neighbor Tongtong ranks second in the app's real-time search rankings. According to CU, sales of room-temperature dessert products, including yakgwa, increased by 149.8% year-on-year during April and May of this year.

CU will also introduce a refrigerated yakgwa dessert product called ‘Yakgwa Tart.’ This product features a crispy and savory tart topped with chewy yakgwa, characterized by a sweet and addictive flavor created using rice syrup and cinnamon powder. When chilled, the dense texture and sweetness are enhanced.

A BGF Retail official stated, “Yakgwa Cookies are very popular among young customers, with those in their 20s and 30s accounting for more than 70% of total buyers,” adding, “We plan to complete a differentiated dessert lineup this year as well.”