Seven Eleven launches refrigerated aged sashimi... "Targeting single-person households"

Expansion of Refrigerated Anju Products

Seven Eleven announced on the 6th that it will launch four types of refrigerated aged sashimi that single-person households can easily enjoy.

Four types of refrigerated aged sashimi.
[Photo by Seven Eleven]

The products being introduced this time are salmon sashimi, flatfish sashimi, skate sashimi, and octopus slices, with packaging sizes ranging from 70g to 100g. All are aged sashimi using a low-temperature aging method that removes unnecessary moisture to maximize the chewy texture and umami flavor of the sashimi.

The salmon sashimi consists of Norwegian salmon sashimi with horseradish, soy sauce, and wasabi, while the flatfish sashimi includes Jeju flatfish sashimi with spicy dipping sauce, soy sauce, and wasabi. The skate sashimi contains New Zealand skate sashimi with spicy dipping sauce, and the octopus slices feature Mauritania octopus sashimi with spicy dipping sauce and sesame oil.

A Seven Eleven representative said, “Recently, with the mixology alcohol trend such as highballs gaining popularity mainly among the MZ generation (Millennials + Generation Z), there is an increasing movement to find new and diverse snacks that match the type of alcohol in convenience stores,” adding, “We will actively expand our refrigerated snack product lineup.”