Golden Blue Launches Premium Sparkling Alcoholic Beverage 'Jima'

Distinctive Flavor and Carbonation with 'Jimahyang'

Golden Blue International announced on the 5th that it has launched ‘Zima,’ the premium sparkling alcoholic beverage from Molson Coors, one of the world’s top three beer companies, for the first time in Korea.

Zima is one of Molson Coors’ RTD (Ready To Drink) alcoholic products, first introduced in the United States in 1993 and later entering the Japanese market, where it gained great popularity among young consumers. Golden Blue planned the launch of Zima anticipating an expansion in demand for RTD alcoholic beverages as consumers’ tastes diversify.

Zima boasts a sweet and tangy flavor combined with moderate carbonation, offering a smooth and clean finish. Its mild alcohol aroma makes it easy to enjoy even for those who are not accustomed to drinking alcohol. Zima’s distinctive features are also reflected in its brand philosophy. The ‘Made To Mix’ label on Zima represents the brand’s philosophy of respecting diversity and emphasizing harmony in modern society, conveying the meaning of providing a special experience where diverse people can come together through Zima.

A Golden Blue representative said, “We launched Zima to present a new paradigm in the RTD product market, which was previously consumed mainly by niche enthusiasts, and to take a step forward as a comprehensive alcoholic beverage company. We will strive to open a new horizon in the RTD alcoholic beverage market through differentiated marketing distinct from existing products.”

Zima has an alcohol content of 4% and is available in 330mL cans for home use and 275mL bottles. The canned product can be purchased at large supermarkets, while the 275mL bottled product is available at entertainment venues such as izakayas, clubs, and bars.