LG HelloVision, Cable TV, Internet, Budget Phone, and Rental 'Half-Price Promotion'

LG HelloVision announced on the 4th that it has launched a ‘Half-Price Promotion’ on its official direct mall, offering benefits across all areas including cable TV, internet, budget phones, and rentals.

This promotion is part of LG HelloVision’s customer-centric digital strategy. Since establishing a dedicated online marketing team last year, LG HelloVision has been integrating its company-wide digital channels and improving its distribution system to suit the non-face-to-face consumption culture.

[Photo by LG HelloVision]

Through the promotion, customers can experience half-price benefits from savings on distribution and marketing costs. These include cable TV and internet services priced over 50% lower than competitors, half-price or industry-lowest budget phone LTE unlimited SIM cards, and trendy appliances available at ‘half-price rental’ rates.

First, six half-price rate plans for Hello TV and Hello Internet are offered on an ongoing basis. Based on a 3-year contract, there are four bundled products priced at 10,000 to 20,000 KRW per month?more than half the price of competitors (two UHD + Giga Internet bundles and two UHD + Optical LAN bundles)?and two standalone Giga Internet products. For example, when using the ‘UHD Broadcasting + 1G Internet’ bundle, the price burden is reduced by more than 50% compared to competitor products, saving up to approximately 1 million KRW over three years. An additional monthly discount of 16,000 KRW is applied when using affiliated cards.

Hello Mobile has lowered the price of LTE unlimited SIM cards to enhance competitiveness. First, a monthly discount of up to 2,510 KRW is added to six steady-selling LTE unlimited SIM cards, including the ‘33 SIM’. In particular, responding to practical customers’ preferences, the unlimited voice plan ‘The Good Plan 1.3GB (6,300 KRW/month)’ has been priced at an industry-low level.

Hello Rental is offering a limited quantity of trendy appliances at half-price rental rates throughout June. Premium appliances favored by the MZ generation can be experienced at an unprecedented rental fee ranging from 4,000 to 10,000 KRW per month.

Son Gi-kyung, Executive Director of LG HelloVision (in charge of digital marketing), said, “We are expanding the ‘half-price rate’ philosophy, which reduces distribution and marketing costs to return benefits to customers, from budget phones to all LG HelloVision services,” adding, “We will continue to sincerely introduce products with fundamentally enhanced rate benefits without price deception through our direct mall, leading customer-centric market competition.”