Minix Mini Dryer Launches in 3 Colors... Available on Naver Shopping

AtHome will launch three new colors?orange, yellow, and blue?for its small home appliance brand Minix's mini dryer on the 7th through Naver Shopping Live.

These new colors were first introduced as concept products at the Seoul Living Design Fair last February and were released as limited editions. Including the existing signature colors of white, beige, and green, the Minix mini dryer now offers a total of six colors, greatly expanding consumer choices.

Customers who purchase the mini dryer in the new colors during the launch broadcast will receive a 20,000 KRW coupon and a mini rug gift worth approximately 40,000 KRW. Additionally, all customers who verify their purchase via comments during the broadcast will be entered into a draw, where five winners will receive a Minix mini dishwasher free of charge.

AtHome expects the new color launch to drive sales of the mini dryer. When the 'Minix PRO,' which added two new functions and colors, was released in May last year, sales from June to August increased by more than 40% compared to the previous year.