Dongwon F&B Appoints Actor Jung Kyung-ho as Model for 'Grilly'

Dongwon F&B announced on the 2nd that it has selected actor Jung Kyung-ho as the new model for its premium direct-fire grilling brand, 'Grilly.'

Grilly is a premium direct-fire grilling brand launched by Dongwon F&B last year. It is the first in the industry to introduce direct-fire ovens and grill equipment, perfectly capturing the flavor of fire-grilled meat. The brand offers a variety of refrigerated ham products such as square ham, frank sausages, whole chicken breast, bacon, and whole pork belly. All 'Grilly' products are characterized by being grilled on a direct-fire grill without any additives for smoky flavor, preserving the rich taste and juiciness of the meat.

Dongwon F&B plans to launch full-scale marketing activities starting with a TV commercial featuring actor Jung Kyung-ho. The commercial, under the concept "Grill to Elevate Ham Flavor," intuitively depicts the process of grilling the meat twice in an oven and on a grill, emphasizing Grilly’s unique rich smoky flavor.

A Dongwon F&B representative said, “We selected actor Jung Kyung-ho, who is beloved as a familiar character through various dramas, as the model because he fits well with Grilly’s differentiated brand image. We will continue to grow Grilly into the number one premium direct-fire grilling brand through new product launches that meet consumer needs and diverse marketing activities.”