‘It’s Okay to Be Manggeureojyeodo!’ Popular Emoticon Character Manggeureojin Bear X Lacto-Fit Picnic Mat Limited Edition Release

Jongkundang Health’s ‘Lactofit’ recently announced the release of a limited edition ‘Lactofit-Knic Manggeureojin Gom Edition,’ featuring the popular ‘Manggeureojin Gom’ character beloved by the MZ generation.

This collaboration began with the concept of ‘the meeting of Korea’s No.1 probiotic and the cutest character.’

As the name suggests, the ‘Lactofit-Knic Manggeureojin Gom Edition’ is a limited edition released for the season of increased outdoor activities. It includes a special package featuring the Manggeureojin Gom character, a picnic mat, and one randomly selected Manggeureojin Gom talisman from four types that have recently become hot goods among the MZ generation.

The Lactofit X Manggeureojin Gom package features an illustration of Manggeureojin Gom enjoying Lactofit on a picnic on the front, making it a collectible item that adds significance as a limited edition.

The included picnic mat perfectly harmonizes Lactofit’s lively yellow color with the cute Manggeureojin Gom character, fitting the ‘Lactofit-Knic’ theme, and is expected to catch the eyes of MZ generation enjoying outdoor activities in June.

Additionally, a ‘talisman,’ a trending good that satisfies emotional value among the MZ generation, has been prepared. The Manggeureojin Gom talisman set consists of four types (love, health, happiness, luck), adding a special touch.

The ‘Lactofit-Knic Manggeureojin Gom Edition’ will be available exclusively on Kakao Gift starting June 2, and sales will end early once stocks are depleted.

Meanwhile, Lactofit is Korea’s No.1 probiotic in terms of awareness, preference, and customer satisfaction. As the 2022 top brand in purchase rate according to Kantar Worldpanel, it is nicknamed the ‘1-second probiotic’ because one unit is sold every second. Lactofit has a one-stop system from strain development to finished product production and distribution, offering quality products at reasonable prices, firmly establishing its position as the nation’s probiotic.

A Lactofit representative said, “Since its launch 16 years ago, Lactofit has grown rapidly, receiving great love mainly from the mom-kids target, and now aims to expand its target to the future customer asset, the MZ generation.” He added, “As part of this effort, we planned a collaboration with Manggeureojin Gom, and we hope both mom-kids and the MZ generation will enjoy it.” As a leading probiotic brand in Korea, Lactofit is expected to lead the way in creating a joyful probiotic consumption culture through more fun collaborations in the future.