Dongwon F&B Revamps Cup Coffee 'Denmark Origin'

Nordic-Style Roasting from Northern Europe
Maximizing the Unique Taste and Flavor of Single-Origin Coffee Beans

Dongwon F&B announced on the 1st that it has launched a renewed version of ‘Denmark Origin,’ which maximizes the taste and flavor of single-origin coffee beans through Nordic roasting in the Northern European style.

Denmark Origin is a premium cup coffee brand launched by Dongwon F&B in 2021, made from ‘single origin’ beans grown in single regions such as Brazil, Guatemala, and Ethiopia. Unlike ‘blend’ coffee, which mixes beans from various regions, it features the unique taste and flavor of the coffee beans themselves.

The revamped Denmark Origin faithfully captures the naturalistic sensibility and roasting method of Northern Europe. In Northern European countries like Finland and Sweden, where per capita coffee consumption is among the highest in the world, naturalistic roasting that brings out the individuality of the beans is pursued.

The Nordic roasting method applied to Denmark Origin minimizes heat treatment to reduce bitterness or heavy flavors, preserving the unique taste and aroma of the single-origin beans. In line with the brand value of premium cup coffee, the raw materials use 100% coffee bean extract rather than coffee powder or concentrate.

The brand’s unique ‘PRE-A&T (Preserve Aroma & Taste)’ method is also a key factor in realizing Northern European naturalistic coffee. The PRE-A&T method, patented by Dongwon F&B in 2021, carries out all manufacturing processes?from coffee extraction, cooling, filling, to packaging?in a sealed environment, allowing the original taste and flavor of the single-origin beans to be preserved for a long time.

The renewed Denmark Origin product line consists of a total of six types: five cup coffees (Caf? Latte 250mL, Dolce Latte 250mL, Americano 300mL, Vanilla Latte 300mL, Caramel Macchiato 300mL) and one PET bottle (Americano 500mL).