Modern House Selects Actress 'Park Shin-hye' as First Advertising Model... Launches Brand Campaign

Living & lifestyle brand ‘Modern House’ has selected actress Park Shin-hye as its first advertising model and is launching a brand campaign.

Modern House announced, “We have chosen actress Park Shin-hye as the advertising model to lead Modern House’s brand campaign, ‘A House Where Newness Begins.’”

The brand campaign, titled ‘A House Where Newness Begins,’ conveys that Modern House will be with consumers through all the new moments they encounter in life, such as moving out for the first time, relocating to a new place, newlywed life, and refreshing the home for a new season.

Actress Park Shin-hye, who has proven her acting skills through various works, is creating new moments in the second chapter of her life and plans to expand her activities through JTBC’s ‘Doctor Slump.’

A representative from Modern House said, “There was no doubt in selecting actress Park Shin-hye, who is experiencing new and precious moments in life, as Modern House’s first advertising model. Her calm yet natural image harmonizes with Modern House’s brand concept and will resonate with consumers.”

The brand campaign concept, including the commercial video and still cuts, will be revealed on TV as well as Modern House’s official Instagram and YouTube channels, and brand promotions will proceed following the commercial’s on-air debut.

Modern House is a leading domestic living brand that has won first place in the Living SPA category of the Korea Industry Brand Power Index (K-BPI), organized by the Korea Management Association Consulting, for seven consecutive years from 2017 to 2023. Despite the prolonged COVID-19 pandemic, it has maintained steady growth and expects double-digit sales growth this year through the opening of 12 new stores and renovations of major stores.